# Business Model

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With the active introduction of metaverse environments throughout various industries and societies, a new Biz-Model is developing around a business model that liquidates virtual assets issued by NFT into cash, moving to create new profits that are being activated.

In the coming future, a virtual economy environment at a real level will be created based on core technologies of the 4th industrial revolution such as AI and XR, and it is expected to enter a complete virtual economy by linking virtual assets and real assets. In particular, the need for a groundbreaking business model that can be combined with the social and economic activity fields is emerging, targeting the MZ generation, which is rapidly emerging as the subject of economic activity.

Accordingly, the ODYA project team plans to build a USER-centered business model that strengthens the revenue model of USER in metaverse by not only supporting and sharing the community but also supporting P2E services through NFT sales, and provide various services such as multi-communication, 1:1 conversation, cultural space (VR movies, NFT exhibition halls, etc.).

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